April 14th, 2011 at 8:05 PM by Joel Hietanen

Ok, I lied. The concept of hiatus does not apply if one considers anything that we’ve been up to not pertaining specifically to this blog. What has now been going down behind the curtains has consisted of voluminous amounts of editing (my screen-glaring eyes look kinda funny now and the silver fox proportions of my integrated toupée have certainly been on the increase). The outcome consists of two ‘Film Festival’ submissions to ACR 2011 which I’ll be linking to when the review process has amounted to something tangible. Let’s see how those work out – fingers crossed!

The other submission (not the ‘Pushing the Scene’ -project that we’ve already documented below) we call ‘Post-Materialistic Work’ was a do-over of one of my Master’s thesis group students research. I’m glad to say he became the first Master’s student to graduate with a videography as the primary product – perhaps the first in the world from field of economics (his videography thesis was in the field of entrepreneurship, but the video data was reincarnated into a work of consumer culture theory in consumer research after quite a bit of revamping). So yes, one can now conduct a Master’s thesis as a work of videography in the Aalto University School of Economics in the marketing program! Within the nascent project MediaMark I have four such ongoing research initiatives. You’ll hear more about them soon enough!

To get things going again I just wanted to brazenly display some of our new gear. As we are still obvious amateurs our gear bag seems to forever be in a state of emergent flux. Here we are at the moment:

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(From left to right, somewhat) Handytools Base-X, Rode SM3, Audio-Technica AT875R, Canon 60D, Sigma 18-50mm F2.8 EX DC Macro, Rode Stereo Mic, Sigma 15mm F2.8 EX DG Diagonal Fisheye, Canon 550D/T2i, Zoom H4, Redrock/Ops Running Man

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(From left to right, somewhat) Sigma 70-200mm F2.8 EX DG APO Macro HSM II, Joby Gorillapod SLR, Silk Monopod 350, JVC GY-HM100U, Glidecam 2000

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Our Canon 550D running the magical Magic Lantern software (with AGC disabled, audio meters, focus peak and zebras)!

Let’s see if these new babies will bring about a much anticipated improvement in quality (if I’ll ever be able to master any of them with my butterfingers).

I’ll be back with other news shortly on this same bat channel!

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