October 18th, 2011 at 8:10 PM by Joel Hietanen

This year we entered the preatigious Association for Consumer Research North American conference ‘Film Festival’ with two contending videographic research projects:

‘Pushing the Scene’ - Tensions and Emergence in an Accelerated Marketplace Culture. ‘Pushing the Scene’ tells a story about how consumer cultures have become accelerated through digitalization and the global reach of the internet. It shows how powerful cultural figures have taken over the role of traditional record companies and other intermediaries. At the same time, as consumer phenomena have become more accessible, they have also become more short-lived and fleeting.

‘Post-Materialist Work’ - Dreams as Fetishes. ‘Post-Materialist Work’ recounts the experiences of professionals in Finnish video/TV production companies in their quest for freedom of expression in the face of constant monetary constraints and deadlines. These professionals long to pursue dreams of freedom which never seems to actualize in their day-to-day work. Yet, there remains a glimmer of hope in the business.

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We are happy to announce that the ‘Pushing the Scene’ film was selected as the ‘Judge’s Choice’, which is the festival’s premier award. My personal heartfelt thanks go to my team members Joonas Rokka from Rouen Business School, Risto Roman from Helsinki University, and the MediaMark initiative for considerable amounts of support. While this was not our first prize for our video work, it will not be the last!

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After clearing some samples we will post the videos themselves on this site. I ask for your kind patience for a couple of weeks.

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