October 15th, 2012 at 5:03 PM by Joel Hietanen

This year we attended the ACR2012 North American conference hosted by the University of British Columbia in Vancouver Canada – and brought with us not one but two videos exploring the relationship of the moving image and ‘neomaterial’ philosophies (practice theory and non-representational theory).

We’re happy to announce that the more extensive project, an adapted verison of Karolus Viitala’s Master’s thesis on the video medium received the People’s Choice award!

Overall the quality of videographic work in consumer research is certainly on the rise. Not only in terms of technicality and aesthetics, but also regarding the thoretical orientation of the works shown.

So here’s to the Film Festival track! And thanks again, especially to Jeff Murray, Randy Rose, Alex Rose, Marcus Giesler and many others for making the event another thrill ride…

And, before I forget, here’s the film by Karolus and myself.

See us also on the MediaMark initiative’s web site (in Finnish). We’d like to thank MediaMark and especially Pekka Mattila for all his generous support!

At the ACR with Jeff Murray

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