This list hopes to facilitate access to full-length consumer research videographies screened previously in conferences (e.g. ACR, CCT, EMAC) or journals (e.g. CMC, QMR) over the last 10 years that are “free to view” online. I find it a common problem that many of the films are scattered around the net and difficult to find when needed. They are an excellent resource and certainly merit more attention – not to mention citations!
I reviewed all consumer research conference proceedings and journal special issues that I know have presented films. Then I tried my best to track down each film across video streaming sites or authors to see if they are available online (in full, free access). Please notify me if your film is still missing – I’d be happy to add all! I found a total of 33 films from 2005-2015. With an average 700+ views these films also prove they reach far beyond standard conference audiences.
Find here the full list (CLICK THE TITLE TO ACCESS FILMS):
Cléret, Baptiste (2015) “Street Corner Compromises” ACR
Hietanen, Joel and Joonas Rokka (2015) “Monstrous Organizing: The Dubstep Electronic Music Scene” CCT / ACR / EMAC
Bonnin, Gael, Alain Goudey and Marat Bakpayev (2014) “Meet the robot: Nao’s chronicle” ACR / EMAC
Rokka, Joonas, Pekka Rousi, and Vessi Hämäläinen (2014) “Follow me on dead media: analog authenticities in alternative skateboarding scene” ACR
van Laer, Tom, Luca Visconti and Stephanie Feiereisen (2014) “Need for narrative” ACR
Veer, Ekant (2014) “I am struggling: men’s stories of mental illness” ACR
Wijland, Roel (2014) “In brutal times” ACR
Myöhänen, Henri and Joel Hietanen (2013) “Entertained to excess: The contemporary practices of boredom” ACR
O’Sullivan, Stephen (2013) “What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur” EACR
Ramachandran, Giridhar (2013) “Consumption communities as third spaces” ACR
Rokka, Joonas, Baptiste Cléret and Alice Sohier (2013) “Entre-deux-mondes: the shaping of artistic projects in a local music scene” ACR
Seregina, Anastasia, Norah Cambell, Bernardo Figueiredo and Hannu Uotila (2013) “A Pen” ACR
Barretta, Paul and Yi-Chia Wu (2012) “Perceptions of music authenticity” ACR
Viitala, Karolus and Hietanen, Joel (2012) “Differing everydays – Planning and emergence in contemporary mundane routines” ACR
Hietanen, Joel, Joonas Rokka, and Risto Roman (2011) “Pushing the scene – tensions and emergence in an accelerated marketplace culture” ACR / EACR
Hu, Anne and Curtis Haugvegt (2011) “Changing consumer behavior in diet and health” ACR
Uotila, Hannu and Joel Hietanen (2011) “Post-materialist work: Emerging self-actualization in the video industry” ACR
Caldwell, Marylouise and Ingeborg Kleppe (2010) “Walk the talk: Living positive with HIV” ACR
Castano, Raquel, Maria Eugenia Perez and Claudia Quintanilla (2010) “Cross-border shopping: family narratives” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 45-57.
Cherrier, Hélène and Tresa Ponnor (2010) “Trash in the eye of the beholder” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 8-23.
Rabikowska, Marta (2010) “Whose street is it anyway? Visual ethnography and self-reflection” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 58-83.
Webster, Cynthia, Richard Seymour and Kate Dallenbach (2010) “Behind closed doors: opportunity identification through observational research” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 24-35.
Eckhardt, Giana and Andreas Bengtsson (2009) “Naturalistic group interviewing in China” ACR / (2010) Qualitative Market Research: An International Journal, Vol. 13, No. 1, 36-44.
Fleck, Joao Pedro, Carlos Rossi and Nicolas Tonsho (2009) “Vinileiros” ACR
Rokka, Joonas, Joel Hietanen and Kristine DeValck (2009) “Brothers in paint: a practice-oriented inquiry to tribal marketplace culture” ACR
Caldwell, Marylouise and Paul Henry (2008) “Urban archetypal hedonistas” ACR / (2010) Qualitative Market Research: An International Journal, Vol. 13, No. 1, 84-96.
Veer, Ekant (2008) “This day is to be special: The role of exaggerated contrast in the Indian wedding” ACR
Henry, Paul and Marylouise Caldwell (2007) “A right to life: reducing maternal death in Pakistan” ACR
Kjeldgaard, Dannie and Jacob Östberg (2007) “Coffee Grounds and the Global Cup” Consumption Markets and Culture, Vol. 10, No. 2, 175-187.
Caldwell, Marylouise and Paul Henry (2006) “Headbanging as resistance or refuge?” ACR
Ulusoy, Ebru (2006) “Not Desperate Houswives”, ACR
Bengtsson, Andreas, Jacob Östberg and Dannie Kjeldgaard (2005) “Prisoners in paradise: subcultural resistance to the marketization of tattooing” Consumption Markets and Culture, Vol 8, No. 3, 261-274.
Bergvall, Sven and Jacob Östberg (2005) “Burning Bock” ACR
I recently wrote a piece on the Financial Times (July 2, 2012 Soapbox column) about doing research on video format. This was a great opportunity to spur the discussion about the changing academia. In fact, as a result, I got over a dozen of encouraging emails and feedback from professionals around the world. Basically, we all agreed that the academia needs to reconsider the ways in which breakthrough research should to be delivered and be accessible to wider audiences.
To briefly summarize my points – and btw the full article can be found behind this link – I argued it is unfortunate that given the ubiquitous technologies including online streaming platforms (YouTube, Vimeo, TedTalk etc.) that are increasingly available to us, academia does not make much use of them. Rather, it seems, research is published in paper format and disseminated in selected international academic journals, making the impact of research relatively limited, at last in terms of potential readership. Echoing themes we’ve discussed in this blog, there lies several benefits in using video to explain and share research findings. However, audio-visual techniques used in conducting research, i.e. doing videographies, or in publishing findings require new skills (shooting film, editing, storytelling etc.) and equipment that academics are not used to. In addition, the present academic publication system with a heavy focus on journal rankings plays an important role in this (lack of) development too, as it keeps researchers occupied with writing research papers for the journals and leaving little time to consider the exchanges with the public.
Our humble attempts to experiment research on video have shown some interesting results already (see below stories about our projects in more detail). Stay tuned for more.
The cartoon (by Roger Beale, FT.com) was pretty cool too!
Our award-winning film ‘Pushing the Scene’ has spurred some good interest in the forums as well as amassed a delightful number of viewers. Just to give an update on this, the film, which was released on Vimeo last November 2011, has got over 4000 views only in a matter of months. From an academic point of view, this needs to be considered some sort of success: typically academic research projects and their findings are available only to a handful of people (i.e. academics). Let’s hope we can spread the word even more so here’s the film one more time!