January 18th, 2016 by Joonas Rokka

This list hopes to facilitate access to full-length consumer research videographies screened previously in conferences (e.g. ACR, CCT, EMAC) or journals (e.g. CMC, QMR) over the last 10 years that are “free to view” online. I find it a common problem that many of the films are scattered around the net and difficult to find when needed. They are an excellent resource and certainly merit more attention – not to mention citations!

I reviewed all consumer research conference proceedings and journal special issues that I know have presented films. Then I tried my best to track down each film across video streaming sites or authors to see if they are available online (in full, free access). Please notify me if your film is still missing – I’d be happy to add all! I found a total of 33 films from 2005-2015. With an average 700+ views these films also prove they reach far beyond standard conference audiences.

Find here the full list (CLICK THE TITLE TO ACCESS FILMS):

2015

Cléret, Baptiste (2015) “Street Corner Compromises” ACR

Hietanen, Joel and Joonas Rokka (2015) “Monstrous Organizing: The Dubstep Electronic Music Scene” CCT / ACR / EMAC

 

2014

Bonnin, Gael, Alain Goudey and Marat Bakpayev (2014) “Meet the robot: Nao’s chronicle” ACR / EMAC

Rokka, Joonas, Pekka Rousi, and Vessi Hämäläinen (2014) “Follow me on dead media: analog authenticities in alternative skateboarding scene” ACR

van Laer, Tom, Luca Visconti and Stephanie Feiereisen (2014) “Need for narrative” ACR 

Veer, Ekant (2014) “I am struggling: men’s stories of mental illness” ACR

Wijland, Roel (2014) “In brutal times” ACR

 

2013

Myöhänen, Henri and Joel Hietanen (2013) “Entertained to excess: The contemporary practices of boredom” ACR

O’Sullivan, Stephen (2013) “What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur” EACR

Ramachandran, Giridhar (2013) “Consumption communities as third spaces” ACR

Rokka, Joonas, Baptiste Cléret and Alice Sohier (2013) “Entre-deux-mondes: the shaping of artistic projects in a local music scene” ACR

Seregina, Anastasia, Norah Cambell, Bernardo Figueiredo and Hannu Uotila (2013) “A Pen” ACR

 

2012

Barretta, Paul and Yi-Chia Wu (2012) “Perceptions of music authenticity” ACR

Viitala, Karolus and Hietanen, Joel (2012) “Differing everydays – Planning and emergence in contemporary mundane routines” ACR

 

2011

Hietanen, Joel, Joonas Rokka, and Risto Roman (2011) “Pushing the scene – tensions and emergence in an accelerated marketplace culture” ACR / EACR

Hu, Anne and Curtis Haugvegt (2011) “Changing consumer behavior in diet and health” ACR

Uotila, Hannu and Joel Hietanen (2011) “Post-materialist work: Emerging self-actualization in the video industry” ACR

 

2010

Caldwell, Marylouise and Ingeborg Kleppe (2010) “Walk the talk: Living positive with HIV” ACR

Castano, Raquel, Maria Eugenia Perez and Claudia Quintanilla (2010) “Cross-border shopping: family narratives” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 45-57.

Cherrier, Hélène and Tresa Ponnor (2010) “Trash in the eye of the beholder” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 8-23.

Rabikowska, Marta (2010) “Whose street is it anyway? Visual ethnography and self-reflection” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 58-83.

Webster, Cynthia, Richard Seymour and Kate Dallenbach (2010) “Behind closed doors: opportunity identification through observational research” Qualitative Market Research: An International Journal, Vol. 13, No. 1, 24-35.

 

2009

Eckhardt, Giana and Andreas Bengtsson (2009) “Naturalistic group interviewing in China” ACR / (2010) Qualitative Market Research: An International Journal, Vol. 13, No. 1, 36-44.

Fleck, Joao Pedro, Carlos Rossi and Nicolas Tonsho (2009) “Vinileiros” ACR

Rokka, Joonas, Joel Hietanen and Kristine DeValck (2009) “Brothers in paint: a practice-oriented inquiry to tribal marketplace culture” ACR

 

2008

Caldwell, Marylouise and Paul Henry (2008) “Urban archetypal hedonistas” ACR / (2010) Qualitative Market Research: An International Journal, Vol. 13, No. 1, 84-96.

Veer, Ekant (2008) “This day is to be special: The role of exaggerated contrast in the Indian wedding” ACR

 

2007 

Henry, Paul and Marylouise Caldwell (2007) “A right to life: reducing maternal death in Pakistan” ACR

Kjeldgaard, Dannie and Jacob Östberg (2007) “Coffee Grounds and the Global Cup” Consumption Markets and Culture, Vol. 10, No. 2, 175-187.

 

2006

Caldwell, Marylouise and Paul Henry (2006) “Headbanging as resistance or refuge?” ACR

Ulusoy, Ebru (2006) “Not Desperate Houswives”, ACR

 

2005

Bengtsson, Andreas, Jacob Östberg and Dannie Kjeldgaard (2005) “Prisoners in paradise: subcultural resistance to the marketization of tattooing” Consumption Markets and Culture, Vol 8, No. 3, 261-274.

Bergvall, Sven and Jacob Östberg (2005) “Burning Bock” ACR

 

 

May 30th, 2015 by Joonas Rokka

Academic videography productions taking some important steps this week as the film festival was introduced to European Marketing Academy’s yearly conference for the first time. This is excellent news making it possible for filmmakers to submit their work to number of major venues. In addition to ACR conference (Association for Consumer Research) – where the pioneering film work has become a staple feature since 2002 – other options at the moment include for example CCT (Consumer Culture Theory conference), AFM (French Marketing Association) and JNRC (French consumer research conference). This is absolutely great, and we really hope spread even further. Next major conference to invite videographies is the Winter AMA 2016 (American Marketing Assoc). Please send your work!!

The EMAC film track where we joined offered five very nice films touching topics as diverse as consumers’ need for narratives, heterotopic tourist experiences, robots, and electronic music markets. Find the film trailers behind the link here. Our film is a completely new edit of our previously made, award-winning Pushing the Scene (2011) film with a specific focus on exploring how contemporary music scenes and markets come into being and dissipate and how they are negotiated in a complex relationship between the marginal and the mainstream, commercial interests, technologies and ideologies. We conceptualize this evolution in the film as “monstrous organizing” and thus extend prior market and consumer research studies on market dynamics. Check the trailer here (we will make the full film available later): https://vimeo.com/127473931

Monstrous_organizing